Auto Dealer Software Data Integration Experts Blog

These commly known benefits all sound nice in a sales pitch, but auto manufacturer integration can help an auto dealership increase revenue or reducing cost in ways you may not be aware of. I would like to share a personal experience where the installation of warranty integration resulted in Warranty Administrator labor savings for the Business Office.

The answer to this questions is complex. It is also crucial to understand due to the fact that the answer feeds return on investment discussions. Integrations that are one sided in value for the auto manufacturer or auto dealer tend to struggle and/or fail. Due to the complexity of the topic, I'll focus on a small piece of it; creating a business case based on actual vs perceived value.

The previous article "Auto Dealers Report New Vehicle Sales via Dealer Management Software" described how a typical delay of data entry related to new vehicle sales can quickly turn into a dealership worst case scenario. Simplified retail delivery reporting via the dealer management software helps reduce data entry overhead and helps keep the dealership on track for meeting sales goals.

The previous article "The Need for Service Write-up Integration" described how a typical morning drop off in a busy Service Department that does not have auto dealer software certified for integrations with the auto manufacturer is not conducive to finding out if a vehicle has an open campaign. Gathering campaign information at the time of write-up is crucial to customer service, service revenue and could even have legal implications. The service bay write-up needs to improve.

Auto Dealer Service Write-up Woes

The Service Department at your auto dealership just opened and you have a line of people waiting impatiently to drop off their car.  The service advisers work hard to rapidly work the line of people as best they can. The service advisor hears the customer pitching things like "the breaks squeal", the motor goes “ka chug, ka chug" or "there is some light on the dashboard and I have no idea what it means".  Your auto dealer software service bay module is not integrated with the auto manufacturer for Service VIN inquiry.

It's the end of the month, time for the monthly retail delivery reporting to the auto manufacturer and there is a stack of deal jackets sitting in your office. You do anything to avoid the stack knowing eventually the work will need to be done. The stack of new vehicle sales will need to be reported to the auto manufacturer in order to meet sales goals for your dealership and earn the monthly incentive. If you don't get the vehicles reported, it will be you that will need to explain to the General Manager or Dealer Principal why they didn't earn that additional incentive that allows them to afford the trip to Hawaii in February with the wife and kids.