Oxlo Relevant Bytes™ For Health Insurance Blog

We all know that subscriber retention is as critical as subscriber acquisition. Driving higher subscriber retention is a core responsibility of marketing teams.

Plan pricing and benefits competitive intelligence can play an important part in subscriber retention strategies. The following information is available from plan pricing and benefits data for inclusion in retention campaigns that drive higher retention rates:

• Which of your plans have a clear potential benefit and or price advantages over competitor plans.
• Which of your plans have a clear potential price advantage over competitor plans.
• Higher level "Your insurer name continues to provide the right benefits for the right value within your area. You could be paying $x per year more with other insurers."
• "Sticking with your insurer name saves you $x year or more".

By integrating well placed plan price and benefits competitive advantage statements into subscriber retention campaigns you are sure to increase your subscriber loyalty and boost subscriber retention rates.

Learn More About Plan Pricing & Benefits Competitive Intelligence. Visit us at the AHIP Fall Conference in Chicago.

Or just reply to this email to contact Oxlo to discuss competitive plan pricing and benefits information.

Best Regards From
The Oxlo Insight Team
303-285-2408