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Health Care Reform is driving market consolidation and aggressive competitive positioning.

Competitive Intelligence Tip: Determining Potential Target Markets

Health Care Reform is driving market consolidation and aggressive competitive positioning.

Plan pricing and benefits competitive intelligence can play an important role in the execution of successful target market strategies. The following types of information are available in plan pricing and benefits data if you have the right normalized data:

Which competitors that are already in the target market.
Which compettor owns the low rate advantage for a specific demographic within the target market statistical area.
Where are the gaps in plan definitions offered to specific target demographics.
Does a product differentiation strategy compare as desired.

Learn More About Plan Pricing & Benefits Competitive Intelligence. Visit us at the AHIP Fall Conference in Chicago.

Or just reply to this email to contact Oxlo to discuss competitive plan pricing and benefits information.

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The Oxlo Insight Team
303-285-2408

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Oxlo provides strategic individual health insurance pricing and benefits competitive intelligence data and services to Health Plans.

Oxlo is an affiliate organization supporting member of America's Health Insurance Plans (AHIP), the national trade association representing the health insurance industry.

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How To Determine Health Plan Potential Target Markets

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