Normalizing Health Insurance Plan Data

Insurance companies post their health insurance plan data online in order to make the buying experience simpler for their customers.  Allowing the customer to easily navigate a website and find a plan that best suits their needs has become a necessity in the individual health insurance market.

However, insurers often use differing terminology to define similar coverage. This makes apples to apples comparisons difficult. 

If the data is normalized through the application of business rules, plans can be placed side by side for straightforward and meaningful comparisons. 

Better yet, use a data service that provides good clean normalized individual health insurance plan data out of the box and forget about the heavy lifting.