Health Insurance Market Analysis: Separating Reality From Rhetoric

Health insurance has been a hot topic over the past couple of years. Many opinions have been made about what should be done to reduce the cost of care and insurance alike. But how much do we actually know to be fact?

Conducting a Health Insurance Market Analysis on the industry allows you to look past the rhetoric and find out what is actually driving the cost of services. As the winds of the market shift, how are companies reacting? Is their reaction appropriate? Tracking the data of health insurance companies opens a window into what is driving costs. This knowledge can be obtained by monitoring information like:

• Rates
• Deductibles
• Premiums
• Regions in which a company operates

Observing how those items have changed in conjunction with the changes in the market provides all the insight necessary to determine the reality of what is happening. Rather than speculating based upon theories, using facts to back up your points places you in a more powerful position.

Focusing on pricing and benefit details of insurers will not tell you everything that is driving costs, but it will certainly give you a better idea of what health insurance companies are doing.

We hear far too many talking points about health insurance and not enough facts. Whether you are a consumer or a company, it is important to differentiate between what is being said and what is being done.