B2B Integration SaaS Solutions | oxlo

Software as a Service (SaaS) | Data as a Service (DaaS) | B2B Integration | Web Data Collection

Software as a Service Solutions (SaaS) | Data as a Service Solutions (DaaS) | Automotive Solutions | Healthcare Solutions

The Oxlo Individual and Small Group Health Insurance and Exchange Integration Solutions Blog

3 Health Insurance Market Intelligence Tips – Conclusion

Posted by Andrew Day on Thu, Aug 18, 2011 @ 09:30 AM

3 Health Insurance Market Intelligence Tips – Conclusion

individual health insurance market intelligence image

Click me

Wrap It Up: Know Your Competition, Turn Data Into Information and Stay Current

The health insurance market is changing at an incredible rate. Staying on top of every facet of the market is crucial to your company’s success. Each month, your health insurance market intelligence team should be doing research on which companies are entering and leaving markets, and knowing where and why they’re moving.  This will grant you the foresight necessary to avoid a potential pitfall. Does their reason for moving also affect you?

We often hear that failure is the best teacher.  I personally believe that is true, but would you rather learn from your own failures, or the failures of your competitors?

By understanding what has and has not worked for your competitors, you will reap the benefit of having their experience while minimizing your own risk.  By obtaining product and service data of your competitors over time, you will gain that powerful perspective.

Individual health insurance market intelligence software can obtain and uncover short and long term rate and coverage changes. Many other important questions can be answered by this kind of service:

    • How have my competitors built their product ranges?
    • Where are rates changing the most?
    • What plans are experiencing the most change?
    • What portions of the health care bill are having the greatest impact?

In the end, it is not enough to get a snapshot of what the market has done. With all the changes to the marketplace, it would be foolhardy not to keep up to date information. Getting constant updates on changes in the market gives you both an overview and the specific details of what is happening.

    • Know your competition
    • Obtain data and turn it into information
    • Stay current

Those are three challenges that any health insurance market intelligence team faces, and researching every tool available to gain the most information will greatly assist your company survive these trying times. The most important question you can ask yourself is:

Do I know more than my competitors?

Click meClick meClick meClick meClick me

Tags: Health Insurance