The amount of data posted by health insurance companies in this day and age has grown exponentially, and will likely continue to do so for the foreseeable future. Individual health insurance market intelligence efforts are expanding rapidly to keep pace and consume more information than ever before. Sorting through all of the data and turning it into useful information has become quite a challenge. Timely and quality is increasing in importance to keep up with the pace of change.
There are 3 main items that your business intelligence or market intelligence teams should be doing to help your company move ahead, and stay ahead of the competition:
1. Know your Competition
Who are they?
How are they adapting to market changes?
How do they compare to my company?
What are the new State Health Exchanges doing to the market?
2. Turn Data into Information
3. Stay Current
This is the overview of a 3 part blog series detailing the importance of the aforementioned items and related solutions.
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